Furniture Stores on the Internet

Nuno — Sun, 30 Sep 2007 18:24:49 +0000

There are thousands of furniture stores on the internet. We know. We’ve partnered with dozens of them. But like with every other retail store on the internet (whether it be furniture retail or otherwise), there is the inherent problem of trust, or the lack thereof.

The problem is further complicated by niche internet retail. Do a Google search for any single article of furniture imaginable and you will likely find a web site dedicated to that article. For example,

You’ll notice that the the number one result for each of the searches is a specialized, niche furniture retailer. This is a brilliant search marketing tactic, but it makes it more difficult for shoppers looking to buy multiple pieces of furniture. If I had to buy each of the above articles of furniture, I may end up purchasing from 4 different web sites, thereby providing my credit card information to 4 separate retailers.

That’s why we at NikkoShops (formerly Prime Furniture Source) have decided to build an all-in-one furniture retail store. Although we focus on modern furniture and decor (hey, we’re not stupid — we did say niche furniture sites were brilliant), we feature all kinds of furniture, from bar stools, to beds, dining room chairs, computer desks, leather sofas and couches, home office furniture, home accents, and more.

Which system do you prefer? Niche furniture stores or the furniture mall model?

Shop Home Furniture at nikkoSHOPS.

Feature: The Nikko Product Blog » Furniture Stores

Furniture Stores on the Internet